Holiday decor is going gingham style this year. Checkered plaid is one of 2018’s hottest holiday design accessory. Black and white or red and black buffalo prints are popping up in everything from Christmas stockings, ornaments, table runners, and wreaths.
The buffalo prints are really a nod to the cozy farmhouse and rustic design styles. Mix black and white buffalo prints with some burlap, greenery, and the warm, yellow glow of lights and candles and you have a very welcoming home this holiday season.
A picture is worth a thousand words, and if you have bad photographs of your listing, it tells a thousand bad stories.
So, when I recently took over a home that had been lingering on the market for more than a year, I focused on its photography and online presentation. The home had been listed using poorly lit and composed photographs, which was doing little to generate buyer interest.
High quality photography truly makes the difference between a home that sits and a home that sells. In addition to having good photographs, I used tech tools from VHT Studios, a national real estate photography firm, like virtual twilight to help photograph and present the home in an evening glow to help it stand out from other photos too.
Virtual twilight is when image specialists use exterior photographs that are taken during daylight and then digitally alter them to reflect the warm indoor lights and cool outdoor hues of a home’s exterior at dusk. Twilight photographs stir emotions and make a connection with buyers. They also allow agents to showcase their listings in a new, differently lit way–without having to return for multiple photography sessions to capture a home in various lighting situations, or actually at dusk.
See the difference …
The result?A buyer made an offer less than a week after I mounted the new images on my web site. Plus, the property sold for $20,000 over the asking price.
Why Virtual Twilight?
I used virtual twilight photos on the listing to make it stand out from similar-looking houses on the block. I believe the combination of higher quality photographs and the virtual twilight exterior made the difference.
In addition to the obvious beauty component, virtual twilight photos also help homes that have significant outside window reflections. It can be distracting when buyers see windows reflect other houses across the street, passersby, or cars parked on the street. This technology can remove these obstacles and replace them with a warm, romantic glow.
Virtual twilight photos aren’t just for luxury listings or already beautiful homes. For properties requiring exterior improvements, virtual twilight can add a polished look, improve curb appeal and increase buyer interest in practically any property.
ABOUT THE AUTHOR: Harry Parson is a Real Estate Broker with Coldwell Banker in Chicago, who engaged VHT Studios to take high quality photographs and conduct Virtual Twilight services on a local property.
Want to give your listing a little holiday flair–without going overboard? Elyza Brillantes, design program manager at Havenly, offers some of the following tips:
1. Infuse greenery.
Greenery is always a must for staging your home so the space feels fresh. “For the holidays, seasonal greenery like evergreen boughs can be a lovely way to make the space look inviting, and also smell great,” Brillantes says. “If you live in an area where evergreens aren’t readily available, eucalyptus or magnolia can be a great substitute.”
2. Make it cozy.
The holidays are all about getting cozy. Pay close attention to your throw pillows and throw blankets in the living spaces to help potential buyers envision themselves spending quality time in your home, Brillantes suggests. Materials like wool and fleece are perfect for the cold weather months, and patterns like buffalo check are a timeless pattern that can feel just as classic as they do holiday, she says.
3. Show off entertaining potential.
Entertaining during the holidays can be top of mind for buyers. Dress up your dining table in a way that feels inviting. For example, a simple table runner and centerpiece can be a great way to make a space feel perfect for having the extended family over for the holidays, Brillantes says.
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