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Staging Tips & Tricks!

Staged to Sell: A Vintage Cottage That Was in Need of Some TLC

Home stager: Kelly Kurtz, a licensed REALTOR(R) with Exit Options Real Estate and founder of Simply Well Simply Organized

The home: This cottage was located in a small community in Groton, Mass. The home was rundown, and the owner had accumulated years of belongings that were scattered everywhere. Kurtz knew the home needed a deep cleaning and some staging to make it appealing to a buyer, without sacrificing the owner’s potential for profit by listing it under market value. Kurtz took the strategy of decluttering and cleaning the property but purposely muted her staging accessories to fit the style of the property. The home, which was built in 1925, was listed for $249,900.

BEFORE

AFTER – Photo Credit: Kelly Kurtz, Exit Options Real Estate

 

BEFORE

AFTER – Photo Credit: Kelly Kurtz, Exit Options Real Estate

 

BEFORE

AFTER – Photo Credit: Kelly Kurtz, Exit Options Real Estate

Kurtz’s Staging Tips:

1. Work with the “feel” of the property. In this cottage, there already was a “vintage feel” so Kurtz knew shiny, new accessories wouldn’t work. The home’s kitchen was last updated in the 1950s, and so she worked with what she had. She weaved in timeless accessories–like a red kettle on the stovetop and tea towel curtain valances–to bring out the vintage charm already present in the space. She added a vintage kitchen stool by the laundry area and a chrome rimmed high-top table and colored stools in a sitting room off the kitchen, which fit more a 1950s decor style.

Photo Credit: Kelly Kurtz, Exit Options Real Estate

2. Fit the home to the likely buyer. Kurtz envisioned what type of buyer might live there. She added simple accessories that would appeal to that demographic. Kurtz staged the home with inspiration that a young couple who possibly had a small, younger family would be drawn to the home’s location, square footage, and budget.

3. Highlight any unique features. Kurtz knew the vintage stove might be one of the first items that many real estate professionals would recommend replacing, but instead she sought to accentuate it. The new owners could then decide to keep or toss it after they closed on the home, but it was all part of the vintage feel she tried to create.

 

Have a home you recently staged that you’d like to show off here at Styled Staged & Sold? Submit your staging photos for consideration, along with three to five of your best spruce-up tips. Contact Melissa Dittmann Tracey at mtracey@realtors.org.

It’s Easy Being Green: How to Add This Year’s Hottest Hues of Green to Your Décor

Photo Credit: Crate and Barrel

By Laura Love Bardell, guest contributor

This year in home decor, green is really having a moment. Far from being a short-lived trend, however, this verdant color is definitely here to stay. Luckily for us, green goes with just about everything, and it’s easy to incorporate into any room of your home.

Add some life.

The simplest way to add green into your home decor is with botanicals, which blend effortlessly into any color scheme. Place a cluster of potted succulents on the coffee table, and fill that empty corner behind the sofa with a statement fiddle leaf fig tree. In spaces that lack sufficient natural light for live plants, consider faux varieties. With advances in manufacturing techniques, many artificial plants look just as convincing as the real thing and require no maintenance.

Accessorize.

In rooms with a neutral color palette, use green accessories to add a pop of color or texture. Swap out existing window treatments with curtains featuring botanical leaf prints or patterns. Layer throw pillows and blankets on the living room sofa. Avoid choosing all solid color pillows as the effect can be a bit flat; instead opt for complementary patterns and textures for a fresh, updated look.

Style your bookcase or end table with a vibrant emerald centerpiece bowl, or intersperse green vases with on-trend marble decor on the console table for a chic, of-the-moment look. For a bolder statement, consider a kelly-green statement wall, palm print wall decals, or a luxe velvet sofa in a rich olive hue.

Mix it up.

Beyond neutral palettes, green works beautifully in any number of color schemes. Many shades mix easily with black and white; use this combination for a classic, timeless aesthetic. Juxtapose a muted lime green with pops of red, orange, and yellow for a playful, energized space. Paler hues mix well with pastels or jewel tones offer a rich, vibrant look.

ABOUT THE AUTHOR: Laura Love Bardell  writes for  Crate and Barrel,  where  she creates design-savvy content on the latest home-furnishing trends. Laura enjoys giving tips for how to use furniture creatively for any space, big or small.

Spruce Up Your Listing’s Front Stoop With a Taste of Fall

By Melissa Dittmann Tracey, REALTOR® Magazine

Orange can be a great color for adding curb appeal, and it fits perfectly into the fall season too. Bright orange pumpkins and flowers can add just the color pop needed to get potential home buyers looking straight at that front door. Check out some of these photos from the remodeling site Houzz and see how designers added inviting fall curb appeal to their front stoop.

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