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The Vault: Baird & Warner Gifts Cookbooks for Closings in the 1980s

Over the years, Baird & Warner agents often have celebrated the most important day of their clients’ lives by giving a Baird & Warner-branded closing gift. One that really resonated was the Baird & Warner cookbook produced in the 1980s.

Filled with recipes for such classics as fried chicken, apple pie, chili and Thanksgiving turkey – and of course, Jell-O molds — the cookbook also featured concoctions by celebrities of the era, including Burt Reynolds, Sally Field, Paul Newman, and John Wayne.

Baird & Warner’s Palatine office also produced its own cookbook with recipes from agents with a cover that read, “A collection of special recipes from our family to yours.”

Inside, they even included a recipe for the making of a real estate company: “Sprinkle with encouragement, patience, honesty, and understanding. Add this to a large portion of work and dedication. To be served with a smile.”

Cooking has long been part of life at Baird & Warner. In the company’s quarterly newsletter, the “Real Starter,” a 1974 article featured photos of then-Board Chairman Warner G. Baird making peanut brittle after he’d asked retiring accounting employee Opal Pool for her beloved recipe.

The post The Vault: Baird & Warner Gifts Cookbooks for Closings in the 1980s appeared first on Baird & Warner.

The Vault: Uptown’s Former Life as a Beach Resort Community

Anyone who’s ever attended a live show or enjoyed one of the many restaurants in Chicago’s Uptown neighborhood might be surprised to know it was once a beach resort community.

In fact, Uptown was originally known as the Uptown Sand Dunes, and city dwellers frequently made the trek from downtown for a cool dip in Lake Michigan. In 1889, the neighborhood became part of the city when Lake View Township was annexed, and Baird & Warner’s role in Uptown’s growth began soon after.

Wyllys W. Baird, the second Baird to lead the firm, personally acted as an agent for the Northwestern Elevated Railroad in 1894 to secure the rights to what we now know as the CTA Brown Line. The tracks ran between the Loop and Wilson Avenue — the initial end of the line at the time.

Baird & Warner built its first branch office under the Wilson Avenue stop, becoming the first real estate company in Uptown. Between 1900 and 1915, Uptown saw a 60 percent surge in population, and land values grew from $50 a front foot in 1897 to $3,000 a front foot in 1921 as a result of the new transportation opportunities.

Uptown soon became one of the most vibrant cultural centers in the city — home to jazz clubs, dance halls, movie theatres, and cabarets. Today, Baird & Warner continues to have an office nearby, at 4037 N. Damen Ave.

The post The Vault: Uptown’s Former Life as a Beach Resort Community appeared first on Baird & Warner.

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The Vault – Baird & Warner’s Role in Shaping Today’s North Shore

Did you know that without Baird & Warner, some of Chicago’s North Shore communities might not be as popular as they are today?

After World War I, Chicago enjoyed a building boom that continued until the Great Depression. In fact, between 1900 and 1920, the population of the North Shore exploded. A big reason for the growth was the construction of more train lines and the city stations on these lines that Baird & Warner helped develop. Another reason was the redevelopment of large private estates previously used as summer getaways.

Baird & Warner was there at the beginning —- and every step of the way —- during this historical growth. In 1923, the brokerage opened its North Shore office in Evanston and helped support sales for three key subdivisions: Bannockburn in 1924, Deere Park in 1925, and Skokie Ridge in 1927.

These three developments contributed significantly to the North Shore landscape helping draw residents to the area. In fact, they’re just as popular today as they were 90-plus years ago.

  • Bannockburn — Built and conceived by William Aitken, a Scottish real estate developer, Bannockburn was named for a town in his native Scotland. It was, and remains, its own village. Fun fact: Baird & Warner sold and marketed the homes as “your country estate.”
  • Deere Park (Highland Park – Braeside neighborhood) — Developed from two estates along Lake Michigan, these were to be homes for permanent residents — not just weekend retreats. Fun fact: Baird & Warner developed and sold all 197 new home lots.
  • Skokie Ridge – Glencoe — This is the smallest of the three developments at 153 lots. Fun fact: Baird & Warner developed the lots, built the streets, and installed sewers and utilities.


The post The Vault – Baird & Warner’s Role in Shaping Today’s North Shore appeared first on Baird & Warner.

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